Rentaka Logistics › RTK — Everywhere · Performance Max
This campaign spent RM612 across seven Google surfaces and returned
14 enquiries at RM43.74 each.
Google will tell us where 8 of them came from. Not the other six.
30 DAYS TO 18 AUG 2026 · ILLUSTRATIVE FIGURES
Impressions
164,150
vs 3,576 on Search
Clicks
656
CTR
0.40%
normal for PMax
Avg. CPC
RM0.93
Search: RM2.02
Cost
RM612
Conv.
14
8 traced · 6 not
Cost / conv.
RM43.74
Search: RM45.35
The distribution
WHERE YOUR MONEY WENTSearch is a line — one surface, one path. Performance Max is a tree: one budget, one decision engine, many surfaces. Line thickness and light speed follow real spend share.
By surface
7 SURFACESSame seven branches, with the numbers behind them.
| Surface | Impr. | Clicks | CTR | Avg. CPC | Cost | Share | Conv. | Cost / conv. |
|---|---|---|---|---|---|---|---|---|
| SearchLIT | 4,210 | 96 | 2.28% | RM1.96 | RM188.20 | 30.7% | 5 | RM37.64 |
| YouTubeDIM | 68,400 | 214 | 0.31% | RM0.67 | RM142.60 | 23.3% | — | — |
| DisplayLIT | 41,200 | 148 | 0.36% | RM0.65 | RM96.80 | 15.8% | 1 | RM96.80 |
| Mixed / not namedDARK | 24,800 | 71 | 0.29% | RM1.30 | RM92.50 | 15.1% | — | — |
| GmailDIM | 12,600 | 38 | 0.30% | RM1.09 | RM41.30 | 6.7% | — | — |
| MapsLIT | 3,840 | 62 | 1.61% | RM0.47 | RM28.90 | 4.7% | 2 | RM14.45 |
| DiscoverDIM | 9,100 | 27 | 0.30% | RM0.82 | RM22.10 | 3.6% | — | — |
| Total · 7 surfaces | 164,150 | 656 | 0.40% | RM0.93 | RM612.40 | 100% | 14 | RM43.74 |
Six enquiries have no home
Google reports 14 enquiries for this campaign, but attributes only 8 to a named surface. The other 6 arrived without a surface label — Google knows, and does not say.
We will not spread those six across the branches to make the table add up. A number that looks complete and is invented is worse than a gap that is labelled. Maps is the standout of what we can see — RM14.45 per enquiry against a campaign average of RM43.74, on 4.7% of the budget.
Where a rate shows “—” it is because the numerator is unattributed, not zero. YouTube took RM142.60 and 214 clicks; some of those almost certainly converted. We simply cannot prove which, and we will not pretend we can.
Assets
THE ONLY LEVER YOU HAVEYou cannot choose where Google shows your ad. You can choose what it has to choose from. Google rates each asset — these ratings are the steering wheel.
Two images are rated LOW and no asset group has a video. Video is the single biggest lever on YouTube inventory, which is taking 23.3% of this budget and returning no attributed enquiries. Adding one video per asset group is the cheapest change available and it is on your approval list.
Illustrative figures. Rentaka runs no Performance Max campaign today — this panel shows the shape we would build, so the design is settled before real data arrives.