Rentaka Logistics › RTK — Reach · Display
This campaign bought 1,224 clicks for RM0.35 each — the cheapest on your account. But it produced 4 enquiries at RM107 each, and every one of them came from a website. Apps took a third of the budget and returned nothing.
30 DAYS TO 18 AUG 2026 · ILLUSTRATIVE FIGURES
Impressions
284,150
Clicks
1,224
CTR
0.43%
Avg. CPC
RM0.35
cheapest you have
Cost
RM428.60
Conv.
4
all from websites
Cost / conv.
RM107.15
Search RM45 · PMax RM44
The network
361 PLACEMENTSSearch is a line. Performance Max is a tree. Display is a network — your budget scatters across hundreds of individual sites and apps. Dot size is money. Ring colour is outcome. A big red dot means you spent there and got nothing back.
Every placement
FULL METRICS AVAILABLEUnlike Performance Max, a normal Display campaign reports cost, clicks and conversions per placement — so every dot above has real money behind it.
| Placement | Impr. | Clicks | CTR | Avg. CPC | Cost | Share | Conv. | Cost / conv. | |
|---|---|---|---|---|---|---|---|---|---|
| Websites · 218 placements · RM186.40 · all 4 enquiries | |||||||||
| lowyat.netWEBSITE | 14,350 | 89 | 0.62% | RM0.35 | RM31.20 | 7.3% | 2 | RM15.60 | |
| carlist.myWEBSITE | 10,000 | 71 | 0.71% | RM0.35 | RM24.80 | 5.8% | 1 | RM24.80 | |
| says.comWEBSITE | 16,300 | 62 | 0.38% | RM0.30 | RM18.60 | 4.3% | 0 | — | EXCLUDE |
| mudah.myWEBSITE | 8,700 | 48 | 0.55% | RM0.34 | RM16.40 | 3.8% | 1 | RM16.40 | |
| +214 other sites | 73,700 | 302 | 0.41% | RM0.32 | RM95.40 | 22.3% | 0 | — | |
| Apps · 99 placements · RM142.80 · zero enquiries | |||||||||
| Candy Crush SagaAPP | 40,700 | 118 | 0.29% | RM0.24 | RM28.40 | 6.6% | 0 | — | EXCLUDE |
| GrabAPP | 16,400 | 54 | 0.33% | RM0.36 | RM19.60 | 4.6% | 0 | — | EXCLUDE |
| WazeAPP | 10,900 | 38 | 0.35% | RM0.37 | RM14.20 | 3.3% | 0 | — | EXCLUDE |
| +96 other apps | 68,600 | 288 | 0.42% | RM0.28 | RM80.60 | 18.8% | 0 | — | EXCLUDE ALL APPS |
| YouTube · 41 placements · RM61.20 · zero enquiries | |||||||||
| 41 videos & channelsYOUTUBE | 11,800 | 98 | 0.83% | RM0.62 | RM61.20 | 14.3% | 0 | — | REVIEW |
| Google products · 3 placements · RM38.20 · zero enquiries | |||||||||
| Gmail · DiscoverGOOGLE | 12,700 | 56 | 0.44% | RM0.68 | RM38.20 | 8.9% | 0 | — | |
| Total · 361 placements | 284,150 | 1,224 | 0.43% | RM0.35 | RM428.60 | 100% | 4 | RM107.15 | |
Websites paid. Everything else did not.
All 4 enquiries came from websites — and three of the four came from just two sites: lowyat.net and carlist.my, both places a Malaysian looking to move a car would already be reading.
Apps, YouTube and Google products together took RM242.20 — 56.5% of the budget — and returned nothing. Candy Crush Saga alone took RM28.40 from a logistics company. That is not a bidding problem; it is an audience that was never going to convert.
This is the difference between Display and Performance Max. Here Google reports cost and conversions for every single placement, so the exclusion buttons above are backed by real money. In Performance Max the same placement list exists but carries impressions only — you can see where you appeared, never what it cost.
Illustrative figures. Rentaka runs no Display campaign today — this panel shows the shape we would build.