Advertising you can prove.
We do not just launch ads. We trace the money from search to sale — and show you the evidence every week.
- 42 checks/day
- 84 policy rules screened
- 4 live accounts
- Lit — spend and conversions both reported
- Dim — spend reported, conversions not attributed
- Dark — Google will not name the surface
A worked example, not a client's account — figures are illustrative and chosen to add up. What is real is the shape: one budget, one decision engine, and surfaces Google does not always name.
You don't get a report.
You get the login.
Every number below is what a client of ours sees right now, at any hour, without asking us. The hero above shows the shape. This is the ledger.
Spend · 30d
$3,204
$106.80/day average
Leads
30
▲ 6 vs prior 30d
Cost per lead
$107
▼ $14 vs prior 30d
Our fee
$1,820
Base $1,500 + 10% of spend
Spend, by day
every bar is a card charge you can verifyWhere the money actually went
including the part that goes dark| Surface | Spend | Share | Leads |
|---|---|---|---|
| Search | $188 | 30.7% | 5 |
| YouTube | $143 | 23.4% | — |
| Display | $97 | 15.8% | 1 |
| Mixed — Google will not name it | $92 | 15.0% | not attributed |
| 3 smaller surfaces | $92 | 15.0% | 2 |
Eight of thirty leads trace back to a surface. The other twenty-two arrived without Google naming where from. We show you that gap instead of quietly dividing it up.
What we changed this week
timestamped, not summarised- TUE 09:14Added 14 negative keywords — “free”, “diy”, “jobs”. Estimated saving $61/mo.
- TUE 16:02Paused ad group Generic — Broad. 212 clicks, 0 leads, $88 spent.
- THU 11:30Landing page hero rewritten. Quote form moved above the fold.
- FRI 08:45Flagged: 9 stale conversion actions still marked primary. Fix proposed.
Daily
The dashboard above, live
No request needed
Weekly
What changed and why
Only when something did
Monthly
Document and call
Rebuilt with your actuals
Same month. Same account.
Two different answers.
Nothing on the left is false. It is arranged so you cannot check it.
A typical monthly report
+32%
Impressions up month over month. Strong performance across the account. Optimisations ongoing.
- Impressions
- 412,000
- Clicks
- 1,000
- CTR
- 0.24%
- Engagements
- 1,340
The same month, from us
30 leads
$3,204 spent. Eight of them trace to a surface Google named. The other twenty-two do not, and we say so.
- Ad budget → Google
- $3,204
- Cost per lead
- $107
- Our fee — invoiced by us
- $1,820
- Total you paid
- $5,024
and again, further down
What you are told about spend
Optimised
Budget allocated across campaigns for maximum reach and efficiency.
What we show about spend
15% went dark
$92 of $612 landed on a surface Google will not name. We cannot fix that — but you should know it is there before you scale the budget.
- Named surfaces
- 85.0%
- Unnamed — “Mixed”
- 15.0%
Follow one dollar
all the way down.
Most agencies show you the top of this line and the bottom. This is the middle.
enters here
$3,204
Your card, your Google account. It never touches ours.
google turns it into
1,000 clicks
At $3.20 each. This is the only number most dashboards lead with.
and then it forks
85% / 15%
Eighty-five per cent lands on surfaces Google names. The rest lands somewhere it calls “Mixed”.
15% goes dark — we still report itwhat survives
30 leads
$107 each. The landing page is the only thing that moves this number, which is why we rebuild it before we touch a bid.
and here is our cut
$1,820
Base $1,500 plus 10% of spend. A stop on the line, not a page you have to go and find.
this stop is ourstotal out of your account
$5,024
Everything above, added up. No line arrives later.
Three things we will not pretend about.
Every agency page says transparent. Here is what that costs us to mean.
01
We are based in Malaysia.
Calls are scheduled to your business hours and written reporting is designed so you are never waiting on a time zone. If you need someone in the room, we are not that vendor.
02
We are not the biggest agency you will talk to.
What we have is a working measurement system and the discipline to show you where the money went. Ask the other bidders for their cost-per-lead figures and compare.
03
Every number here is a benchmark, not a promise.
No agency can guarantee a conversion rate, and any that does is claiming something Google's own policies prohibit.
Start with the audit.
$1,500, seven business days, credited in full against the build if you proceed. You get real numbers for your own market before committing a dollar of ad budget — and a document you keep either way.
Credited to the build · You keep the document · No account access needed